Is the radio industry growing?

Is the radio industry growing?

Has the Radio Broadcasting industry in the US grown or declined over the past 5 years? The market size of the Radio Broadcasting industry in the US has grown 1.1% per year on average between 2017 and 2022.

Are radio stations dying?

According to the 10th annual Tech survey by Jacobs Media, “Almost one-fifth of weekly radio usage in the US…now occurs on digital sources”. However, only 16% of those surveyed believe good old AM/FM radio will eventually be replaced by any digital media platforms.

Why is radio not popular anymore?

Survey findings from early 2021 showed that spending less time in a car was considered the main reason for listening to less AM/FM radio in the United States and Canada. While 71 percent of respondents mentioned reduced car travel, more than 60 percent also listed lifestyle changes.

How many people listen to radio now?

How many people listen to radio? An astonishing 92 percent of Americans, aged 18 and older, listen to the radio every week.

What age group listens to the radio most?

In the first quarter of 2019, 92 percent adults listened to the radio at least once a week, however reach was highest among 35 to 49-year-olds and those aged between 50 and 64 years, with 94 percent of adults in these age categories listening to the radio weekly.

What is the future of radio?

In the future, radio will be everywhere. The possibilities are endless and will continue to multiply. The consoles, connected watches and TV’s that we use every day will be just another way in which radio stations can broadcast and increase their audience numbers.

What generation listens most to radio?

Today, public radio speaks to the largest generational cohort of its past, not its current, audience. So let’s back up and explore the disparity in listening. Boomers listen more often and for longer periods of time, generating 67% more listener hours than Generation Z and millennial listeners.

Do Millennials listen to the radio?

In fact, Millennials are the generation that listen to AM/FM radio the most. According to Nielsen, nine out of 10 Millennials tune in to radio every week. Radio is and continues to be the centerpiece of audio in America and is essential to any marketing plan to reach Millennials.

Will radio survive in the future?

Will radio survive – or is it just “old school” media? Well, the answer is yes – and yes! Radio has been alive for many decades – and it will thrive and have a great future as long as the medium and the people working in it continue to adapt. As they say: “adapt or die”.