What is a packshot used for?

What is a packshot used for?

A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.

What is a packshot image?

Put simply, packshot photography (sometimes called packaging shot) is the photo of a product, still or moving, which captures the image of the product along with the packaging or label. Packshot photography is a great tool to boost eCommerce.

What makes a good packshot?

A proper packshot should not make the product look better than it is. A well-done packshot is supposed to include an accurate presentation of the qualities of the item. Ideally, a packshot would also be attractive and encourage customers to make purchase decisions.

What is a 3D packshot?

3dPackShots creates shining visuals for your products. It reproduces your products in a digital environment as 3D and makes them look greater, richer. So, the products get ready to be used in advertising / marketing campaigns and gain the most attractive look for the targeted customer.

How much should I charge for product shots?

By the product

# of Products Price / Product
6 – 10 $55
11 – 20 $50
21 – 50 $45
51 – 100 $40

How can I do a product shoot at home?

6 Product Photography Tips (and Examples) for Taking Pictures That Sell

  1. Don’t be afraid to use your smartphone’s camera.
  2. Shoot from a tripod for photo consistency.
  3. Choose natural light or artificial light.
  4. Fill or bounce your light to soften shadows.
  5. Use a sweep or portrait mode to emphasize the product.