What is a packshot used for?
A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.
What is a packshot image?
Put simply, packshot photography (sometimes called packaging shot) is the photo of a product, still or moving, which captures the image of the product along with the packaging or label. Packshot photography is a great tool to boost eCommerce.
What makes a good packshot?
A proper packshot should not make the product look better than it is. A well-done packshot is supposed to include an accurate presentation of the qualities of the item. Ideally, a packshot would also be attractive and encourage customers to make purchase decisions.
What is a 3D packshot?
3dPackShots creates shining visuals for your products. It reproduces your products in a digital environment as 3D and makes them look greater, richer. So, the products get ready to be used in advertising / marketing campaigns and gain the most attractive look for the targeted customer.
How much should I charge for product shots?
By the product
| # of Products | Price / Product |
|---|---|
| 6 – 10 | $55 |
| 11 – 20 | $50 |
| 21 – 50 | $45 |
| 51 – 100 | $40 |
How can I do a product shoot at home?
6 Product Photography Tips (and Examples) for Taking Pictures That Sell
- Don’t be afraid to use your smartphone’s camera.
- Shoot from a tripod for photo consistency.
- Choose natural light or artificial light.
- Fill or bounce your light to soften shadows.
- Use a sweep or portrait mode to emphasize the product.